In the website design and development business one almost fears using the term, "Search Engine Optimization" or "SEO." Local website design and development companies like Grand Rapids based Pegasus Ventures get questions about SEO more than any other from prospective clients. For webmasters with long experience, the term conjures memories of business owners being scammed by people making the entire industry look awful.
Today only remnants of those days remain. Sadly, the
terminologies persist. The process of designing and developing
a website goes well beyond what most people think of when
they ask about search engine optimization. Questions starting
with, "What keywords..." tend to inform the web designer
their prospect is nearly a decade behind the curve while
also sharing the "old SEO bad guys" made something of a
mark with the prospective client.
Reputable local website designers like Pegasus Ventures make a point of staying on top of current trends.
Looking for the best question to ask a local website design
and development team? Ask how they stay on top of changes.
Pegasus Ventures stays on top of best practices
in website design using a YouTube channel developed by Google
Google Webmasters educates webmasters helping
make "search" better by spreading the word to the website
design and development community.
The bottom line is simple. Google wants to deliver the
best, most relevant search results to a search query. Frankly
keyword manipulation, links farms and other efforts to manipulate
Google result in poorer visibility on the internet. Google
and the other search engines use proprietary confidential
algorithms using a hundreds of markers. In delivering
the best search experience the search engines end up defeating
those making false promises of fast results to prospective
clients. Sadly by the time a client learns lots of time
passed costing the small business owner sales.
Like anything else in business the higher standards earns
the higher rewards.