Words matter, and webmasters using best practices tell small business owners Google reads every word on every page. In fact, Google not only reads every word, all search engines reads file names for images and file names for each page in the ongoing effort to deliver the search results best suited to a user.
Pegasus Ventures develops each page of each
website with an eye to giving Google lots of descriptive
words. Also, Pegasus Ventures purposefully avoids
the passive, and far too ubiquitous, forms of the verb,
"to be." "To be" not only makes for sloppy and trite text,
"to be" hurts creating opportunities for a website to gain
Too many local web designers and developers create bad
habits in writing for websites. For example, using passive
verbs like, "am, are, is, was, were, be, and been, being."
Pegasus Ventures wants local small business owners
in the key Grand Rapids market it serves to capture more
traffic using smarter words. Smarter words forces the
website designer to find better ways to tell the story of
a small business.
What keywords work best?
Okay, hang on. Yes, your local website designer thinks
about keywords. However, good web site development for the
local small business owner focuses on overall web presence.
Search engines use literally hundreds of markers in determining
what search results to deliver for a search query.
Keywords represent just one marker. Solid web
design and development puts the focus on great content following
best practices. Content matters most and spending great
volumes of time on one marker fails to promote the overall
goal of capturing more traffic.
Pegasus Ventures and other website designers
Google Analytics to tailor the ongoing process
of building web presence for a small business.
Google Analytics provides real data to help
understand how users find a website guiding ideas to improve
the small business website.
Pronouns in website design
The enemy of good website design; pronouns and the worst
of the worst? We.
Pegasus Ventures owner,
once remarked, "Small business owners often hire Pegasus Ventures to redesign an existing website. Reading the content
of the previous designer I often get the feeling my predecessor
tried to get the company seen for one word, "we." Oddly
enough I see this most with one person businesses where
no "we" even exists."
No one advocates the immediate banning of pronouns and,
yes, sometimes proper nouns in website design and development
comes off a bit weird. Yet, it helps far more when websites
use company names and other nous rather than, "we." Designing
higher visibility for any website works better using proper
nouns; it gives the search engines something to see other
And by the way, for the one person small business, tell
customers! Customers love connecting with the boss, right?
Big selling and marketing plus for the smallest local business
owner to share this information!